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The legal position, stated plainly
Article 242 of the Criminal Code makes the illegal production, distribution, public display and advertising of pornographic materials a criminal offence, with articles 242.1 and 242.2 covering minors and carrying severe penalties. Article 241 criminalises organising prostitution, which reaches the advertising infrastructure around it. Roskomnadzor operates the unified register under 149-FZ and blocks adult resources administratively, and 152-FZ requires personal data of Russian citizens to be stored in databases located in Russia. Later legislation restricts what it calls LGBT propaganda and creates content risk well beyond explicit material. There is no compliant route to an adult site aimed at the Russian market, and we do not build one.
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Payments: the rails do not exist in either direction
Russian domestic rails are unavailable for this category - Mir, SBP, YuKassa and Russian acquiring do not process adult - and the international schemes have not issued or acquired for Russian entities since 2022. Projects therefore run on CCBill, Verotel, SegPay or Epoch with a non-Russian entity, or on crypto. Sanctions screening is not optional: your processor will run it, and an ownership structure that fails it ends the merchant account. That means the corporate structure has to be settled before development starts, not discovered during underwriting.
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Russian is an audience language, not a jurisdiction
Projects typically ship Russian alongside English plus the market language of wherever the operator actually is - Hebrew, German, Czech, Turkish, Spanish. Russian-language SEO for a non-Russian market is its own discipline: Yandex is largely irrelevant once Russia is geo-blocked, so the optimisation target is Google in the countries you genuinely serve, with city and country pages that match those markets rather than generic Russian-language content aimed at nobody in particular.
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Structure: everything outside, Russia blocked at the edge
Entity, hosting, domain and payments all sit outside Russia, and Russia is geo-blocked at the edge so the project has no Russian-facing distribution at all. No collection of personal data from individuals in Russia, which removes the 152-FZ localisation question entirely rather than trying to answer it. Separate brand domains, no shared analytics identifiers between projects, NDA by default and no client references. This is the architecture we use everywhere; here it is simply not negotiable.