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Grey legal status
In Czechia prostitution is not criminalized but also not regulated officially. This creates a grey zone: brothels operate as "massage parlors" / "clubs". The site must phrase services carefully — no direct sexual-service promises, position as "VIP escort" / "companion services".
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Large Russian-speaking diaspora
Prague is one of the largest Russian-speaking emigration centers in the EU. Karlovy Vary is the tourist capital for Russians. RU/UA localization is mandatory, Czech is also needed for local clients.
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Payments
Czech banks are very conservative on adult, almost no local processors. CCBill, Epoch, Verotel are the standard. Crypto-payments popular with Russian clients. GoPay / ComGate for non-adult transactions.
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Tourist focus
Prague gets millions of tourists yearly. Platform must be SEO-optimized for international queries, multi-language ("escort Prague", "эскорт Прага", "Begleitservice Prag"), integrated with booking systems.